The Experience Economy in Action

August 9, 2019

Do you ever find yourself doing something intuitively? Take an idea and run with it, and then realize almost by accident that you have created something of value, that people really love and want more of what you have to offer and you’ve tweaked & developed a formula that if you follow it and really understand it, works time and time again?




That’s what happened as I started to develop my own flavor of themed events. It’s what led a magazine journalist called me “Queen of Extraordinary Experiences” and what a guest said in a review, “its like dinner theater only with good food!”


Little did I realize at the time that my business was becoming a part of the Experience Economy.


As I went deep with our (British) theme and started to offer tours of the UK, with one of a kind experiences planned for each day, in a totally immersive 7 day cultural extravaganza, I realized that I really understood this concept, not because I had read a book, but because it made my heart sing and it came so naturally to me.


I had a little girl tell her Grandmother that she wanted to have one of my experiences with her for her birthday rather than buy her anything.


We’ve had fairies and real unicorns at our tea service events, Snape and the sorting hat at a famous British wizards birthday feast (he who can not be named), Dinner with Mr Darcy and even a Hobbit and a Mad Hatter. I’ve even done a WWII history event for a local school, together with family artifacts from the era and of cause manners & etiquette classes for 1st graders is a annual event in January/February.


Then I started to read articles that started talking about the experience economy and that a book had been published back in 1999 and republished in 2012.


I realized that I had always known about the concept of “experiential marketing”. In fact, when I ran my  Home Staging business in the UK back in early 2000, we partnered with home shows around the country to provide features, a strategy I still find works in my USA based businesses having created a feature of a Princess Tea in exchange for my booth.


I’ve even been asked to speak on the topic at a conference for the hospitality industry.


Then I picked up the book titled ‘The Experience Economy’ and started to read it.


The 4 areas to incorporate in to these ‘experiences’ should include:


  1. Entertainment - check

  2. Education - check

  3. Escapism - check

  4. Esthetic – check

So when you hear me talking about knowing a little something about the experience economy, its not because I read the book (although now I have I realize its ‘a thing’). Its because, like some, it’s a natural way of incorporating the needs of natural human behavior, wants and desires. How to connect through a common experience. Being British in America and really loving all the differences we have across the two cultures, gives me a perspective, passion and purpose to take this concept out in to the world and help others to up-level or recreate an extraordinary experience for their guests, clients, VIPS and teams.


If you would like Tina to work with your organization to develop your Extraordinary Experiences. Then Tina is happy to offer a complimentary consultation to see how we can work together and get you started.

Tina Jesson from

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