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July 29, 2019
First published www.luxurysociety.com Nov. 21, 2017 Suzanne Godfrey Clinical Professor, Head of Luxury Marketing and Brand Management , Glion Institute of Higher Education
to engage their consumers and create loyalty through unique and multisensorial experiences.
Within the total luxury industry, the delivery of luxury experiences is booming - much of which is driven by hospitality.
“Luxury experiences,” as defined by Bain & Company, acco...
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